Case study · Enterprise outbound for illuminated signage

A good cold email reply rate is 3%. Firebolt Group runs at 39.8%.

Skyline Media Growth Partner (SMGP) built Firebolt a group-email engine that reaches the whole buying committee. From 1,131 cold accounts it drove a 39.8% reply rate, well above the 3% most teams are happy with, and 73 leads from enterprise brands at a 6.5% lead rate.

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Client Firebolt Group

Industry Illuminated signage

Channel Group email + LinkedIn

Window Feb to Jun 2026

Result 73 enterprise leads, 73 active opps

Lead rate per account Group email · monthly · March to June 2026

Lead rate % per account Hover or tap a month for detail

Group email, by month, from the Firebolt KPI tracker. We count each positive reply as a lead, so the lead rate equals the positive reply rate: leads divided by accounts contacted that month.